Design as a Diversified Non-Verbal Message in Contemporary Films and TV Series
Abstract
The paper provides an introductory overview to explain and structure the system of visual and cultural messages conveyed by design in contemporary films and television series. The various elements of set design constitute a source of subliminal information for the viewer of the picture, which connotes contents deeply rooted in history and pop culture. Design, historically a sensitive barometer of socio-cultural change, is an excellent carrier of content that non-verbally supplements the plot with locative and temporal messages as well as the cultural belonging and status of the characters. It is also a carrier of values deeply rooted in collective memory, closely linked to the culture of the time and place in which the design pieces were created. The paper uses examples of films and series made after the 2000s to illustrate the widely diversified spectrum of the phenomenon, allowing for a typologisation of the content that design connotes in cinematography.
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