Editorial Team
ricardo.bilro@iscte-iul.pt

Ricardo Godinho Bilro holds a PhD in Management, with a specialization in Marketing, from ISCTE-IUL since 2018. He is an Assistant Professor at ISCTE Business School of ISCTE - University Institute of Lisbon and an integrated member of the research center 'Business Reseach Unit (BRU-IUL). His current research interests include the areas of consumer brand relationship and engagement, social media and digital transformation.

He joined the academy in 2016, after more than 15 years in the business sector, where he worked in different sectors of activity, such as the automotive sector, retail or tourism.

It presents several articles published or accepted for publication in scientific journals with WoS or Scopus indexation, such as the Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Product and Brand Management or Journal of Hospitality Marketing and Management, as well as chapters of published books.

His work has also been published in different proceedings of respected scientific conferences, such as EMAC, GAMMA, World Marketing Conference or the EuroMed Academy of Business.

He has actively participated in scientific events as a session chair, as a speaker, as a guest speaker, or through the presentation of scientific research. He was also a member of the organizing committee of the ARVR Conference 2020 as co-chair of the Ph.D. program, the organizing committee of the ARVR Conference 2022, and the scientific committee of the conferences ICMarkTech'20, ICMarkTech'21, ARVR2020, ARVR2022, GLOSERV 2021, TechDiComM 2021, TechDiComM 2022, among others.

He regularly collaborates as an ad hoc reviewer with several scientific journals with WoS or Scopus indexing, with peer-reviewed scientific conferences, and in books published with scientific review.

He has taught different curricular units of bachelor’s and master’s degrees in the scientific area of Marketing. He has also collaborated regularly since 2017 and until 2020 with Queen Mary University of London as an online tutor in modules of the Global MBA program.

He has been supervising several Master's and PhD theses. Some of these works resulted in scientific production.

He has recently received some distinctions and awards, such as the Best paper award TomiWorld for Marketing, Promotion & Consumer Behavior at the 6th M-SPHERE Conference, the best article award at the 2019 Global Fashion Management Conference conference in Paris, the ISCTE Scientific Research Award 2019, 2020, 2021 and 2022, and the award for the best Professor of the Postgraduate program in Digital Marketing - ISCTE Executive Education.

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Bibliography (selected)

Loureiro, S. M. C., Jiménez-Barreto, J., Bilro, R. G., Romero, J. (2023). Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay. Psychology & Marketing. Ahead-of-print.

Bilro, R. G., & Loureiro, S. M. C. (2023). I am feeling so good! Motivations for interacting in online brand communities. Journal of Research in Interactive Marketing, 17(1). https://doi.org/10.1108/JRIM-07-2021-0182

Bilro, R. G., Loureiro, S. M. C., & Ali, F. (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology, 9(2), 204–222. https://doi.org/10.1108/JHTT-12-2017-0136

Bilro, R. G., Loureiro, S. M. C., & dos Santos, J. F. (2022). Masstige strategies on social media: The influence on sentiments and attitude toward the brand. International Journal of Consumer Studies, 46(4), 1113–1126. https://doi.org/10.1111/ijcs.12747

Bilro, R. G., Loureiro, S. M. C., & Guerreiro, J. (2019). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing and Management, 28(2), 147–171. https://doi.org/10.1080/19368623.2018.1506375

Bilro, R. G., Loureiro, S. M. C., & Souto, P. (2023). A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business and Industrial Marketing, 38(13), 122–142. https://doi.org/10.1108/JBIM-07-2022-0313

Loureiro, S. M. C., Bilro, R. G., & Neto, D. (2023). Working with AI: can stress bring happiness? Service Business, 17(1), 233–255. https://doi.org/10.1007/s11628-022-00514-8

Loureiro, S. M. C., Japutra, A., Molinillo, S., & Bilro, R. G. (2021). Stand by me: analyzing the tourist–intelligent voice assistant relationship quality. International Journal of Contemporary Hospitality Management, 33(11), 3840–3859. https://doi.org/10.1108/IJCHM-09-2020-1032

Loureiro, S. M. C., Romero, J., & Bilro, R. G. (2020). Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. Journal of Business Research, 119, 388–409. https://doi.org/10.1016/j.jbusres.2019.09.038

Aleem, A., Loureiro, S. M. C., & Bilro, R. G. (2022). Luxury fashion consumption: a review, synthesis and research agenda. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-06-2021-0105

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