The Role of Stakeholder Communication in Cultural Heritage Projects: the Case of the Wit Stwosz Altar

Dariusz Raś; Marta Woźniak; Anna Prusak

doi:10.35765/pk.2024.4502.32

Dariusz Raś The Pontifical University of John Paul II in Krakow https://orcid.org/0000-0002-8112-8748
Marta Woźniak The Pontifical University of John Paul II in Krakow https://orcid.org/0000-0003-3991-8153
Anna Prusak Cracow University of Economics https://orcid.org/0000-0002-8344-658X

DOI: https://doi.org/10.35765/pk.2024.4502.32

Keywords: St Mary’s Basilica in Kraków, Wit Stwosz altar, stakeholder communication, cultural heritage, project management, tangible assets

Abstract

The objective of this study is to explore how stakeholder communication was carried out during realization of one of the most important cultural heritage projects in Europe: “Comprehensive research and conservation work on the altar of Wit Stwosz, 1489,” carried out in St Mary’s Basilica in Kraków. The church, located in the Historic Centre of Kraków, celebrating the 800th anniversary of the funding of the parish in the years 2022–2026, was introduced on the first List of the UNESCO World Cultural and Natural Heritage in 1978. The project reported in this paper started in October 2015 and was completed in February 2021, but it was launched in 2011–2012 with the establishment of the committee to evaluate the state of the altar, and the complete inventory in 2013 using 3D laser scanning. Despite the Covid-19 pandemic outbreak in conservation activities from March till June 2020, the project was completed on time and with the scope scheduled. The research demonstrated that one of the key success factors was a properly designed and implemented communication strategy, addressing information needs of all the relevant stakeholders. Besides, the success resulted from the proper engagement and shared responsibility of internal stakeholders in communication processes with key external actors.

Author Biographies

Dariusz Raś, The Pontifical University of John Paul II in Krakow

Assistant Professor, lecturer in Media History at the Institute of Journalism, Media and Social Communication at the Pontifical University of John Paul II in Cracow. Author of a book describing the communication aspect of the structure of the new exhibition in the family home of Karol Wojtyla – St. John Paul II in Wadowice – Muzeum wielu narracji [Museum of many narrations] and co-author of the book Ewangelicznie demokratyczna Polska. Śladami publicystyki ks. Ferdynanda Machaya [Evangelically democratic Poland. In the footsteps of Fr. Ferdinand Machay’s journalism]. Research interests: Media history, quality journalism, AI in journalism, mediosphere of cultural heritage sites, infoetics.

Marta Woźniak, The Pontifical University of John Paul II in Krakow

Lecturer at the Institute of Journalism, Media and Social Communication at the Pontifical University of John Paul II in Cracow. Author of Świat wartości w krakowskiej prasie katolickiej. Dzwon Niedzielny 1925–19/9 [The World of Values in the Krakow Catholic Press. Dzwon Niedzielny 1925–19/9] and co-author of Ewangelicznie demokratyczna Polska. Śladami publicystyki ks. Ferdynanda Machaya [Evangelically democratic Poland. In the footsteps of Fr. Ferdynand Machay’s journalism]. Research interests: history of media, interwar press, Catholic press, media education.

Anna Prusak, Cracow University of Economics

Associate Professor and lecturer in Project Management at the Institute of Quality Science and Product Management at the Cracow University of Economics. Project manager, author of books such as Niespójność osądów w analitycznym procesie hierarchicznym [Inconsistency of judgments in analytical hierarchical proces], among others. Research interests: project management in cultural heritage sites, application of multi-criteria analysis in management processes.

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