Multimodal Metaphors and Metonymies in Editorial Cartoons about Türkiye in Kathimerini
Abstract
Political cartoon is a multimodal genre that mainly relies on metaphors and metonymies. The main characteristics of political cartooning are, first, to expose the negative; second, to condense multidimensional complexities down into simplified depictions. Kathimerini, one of the oldest newspapers in the Greek press, interprets the news with editorial cartoons, which it publishes regularly. In this study, editorial cartoons in Kathimerini’s online English edition and those related to Türkiye were studied from the perspective of conceptual mapping theory. Interculturally recognizable scenarios function as readyto-use metaphorical conceptualizations in the cartoons. The involved parties are represented via predefined metonymic relations in such drawings. In other words, the selected properties of the source domain are projected onto the target domain by metonymy. In general, the messages in the cartoons are transmitted through metonymic relations more frequently than other strategies. Thus, formulaic multimodal expressions based on metonymy are produced as a result of the images to cooccur in regular patterns in various contexts.
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